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Social media  marketing  has become the cost-efficient digital marketing technique used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition because you will end up engaging with a broad audience of consumers.

Traditional Marketing Revised: Leveraging Social Media Platforms

Product, price, promotion, and place has for long been the stepping stone for marketing strategists. However, with the emergence of the Internet and global outreach, revising the strategies has become inevitable. Product and price may have changed just a little, but the place and promotion have seen a new light. There is no denying that almost every individual can access the Internet thanks to the accessibility of cheap Internet-enabled mobile devices.

Social media marketing

 Social media brings a new face in the marketing field. With just a click of a button, you can reach a wide range of potential customers. However, it is not a walk in the park; you have to work for it, hard and smart. Here is a 2 step starter on how you can use social media to boost your marketing.

Step 1: Choosing the right channel

There are a lot of social media platforms, each with a different set of audience and scope. Determining the platform to employ requires keen consideration. Three major platforms that have stood the test of time and with a diverse audience are Facebook, Twitter, and LinkedIn. It is advisable to utilize varying platforms as it allows you to target diverse users in each.

Demonstrating the aspect, Facebook has the largest audience in social media, as such, if your target is to reach out to a broad range; Facebook is your go-to platform. Twitter, on the other hand, is ideal for learning what your potential consumers’ needs; let them know who you are and what you are offering. LinkedIn’s major audience is thought leaders and people engaged in businesses, as such, you will make a great deal of getting a B2B audience.

From the demonstration above, it is vivid that determining your ideal platform requires in-depth consideration. However, the good thing is that you can employ all platforms as long as you can effectively manage to ensure that you maintain a relevant presence in each.

Step 2: Make your presence known; get a following

Creating a social media account is very simple. You just fill in some details and bang! You are good to go. However, the hard part is getting a quality following and converting that audience into clients. As a means of getting this audience, it is good to think of it as a social gathering. You do not get in there and begin promoting your products and services right away.

Begin by interacting, getting more people liking, sharing and commenting on your posts. Share theirs as well. A smart strategy is where you share some post from thought leaders, comment and like what others are posting, from there, post your promotional material conversationally. Conversational manner is where you post something that leads to discussions, questions or any other engagement. Bottom line, people wanting to know more, consequently, capture their interest.

The strategy allows you to not only blend in well in the social media platforms but brings you out as an approachable brand. People want to socialize more than read adverts all over. After getting a quality following, there is an assurance of having a healthy brand awareness campaign. Your audience is the means to push your services and products out there. They will reciprocate your efforts by sharing, commenting and reacting to your posts, allowing their engagements to see you, hence, a broader coverage.

Social media changes your promotion techniques consequently reducing marketing costs. Place, on the other hand, gets bigger and better as it is easily accessible. Do not make the mistake of spamming your social media platform with endless adverts. Blend in, socialize, widen your coverage and enjoy the benefits of people knowing your business, in simple terms, market without marketing. One thing to keep in mind though, social media reputation! Be careful of what you post, how you react and most importantly, who you choose as your social media influencers. If you do not maintain a good social media reputation, you can kiss goodbye the possibility of potential consumers converting into users as they will see you as damaged goods.

Social Media Marketing is a new outbreak field in internet marketing world. To upscale your business or brands sales, it’s necessary to strap the power of social media, to get in touch with the targeted audience.
According to the research, in a period of ten years nearly the number of people on social media has escalated from 7% to 69% which is a huge shift. It clearly indicate the importance of social media marketing.
SMM stands for Social Media Marketing which is a form of internet marketing that makes use of social media sites to market the business or brand. Its major goal is to produce the content that users will share on their social handles to help the company improve the brand exposure and expand the customer reach.

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